There are countless ways that vendors and agencies try and get us business owners to spend our hard earned dollars. Yellowpages, Yellowbook, Dex, Pay Per Click, Pay Per Conversion, Facebook Ads, Sponsored Posts, Team Sponsorships, Magazine Ads, Chamber of Commerce, Trade Associations, the list goes on and on. However, when you are trying to build your business your money isn't something you should let go of lightly. Take alook at different advertising avenues and mediums and see why vehicle graphics provide you one of the best ways to gain customer impressions and brand recognition.Read More
Impact Sign's Blog - Beaverton, Hillsboro & Portland's Sign Company
Two weeks ago, we at Impact Sign Co. were thrilled to release the following announcement to the local news community. Working with the schools, students and various athletic teams has always been dear to us. If you think that your organization or business would like to become a partner or sponsor of Westview we would be happy to talk to you about our experience or put you in touch with Ryan Atkinson, Head Football Coach for Westview.Read More
Impact Sign Co. has had a crazy week or two, to be honest. We have been trying hard to focus on one project on our blog, give you all the details but right now our heads are spinning with construction site signs, car wraps, vehicle graphics, real estate development signs, sales office signs and logos, banners, backlit sign faces and dimensional letters and logos just waiting to be installed. So today you get a quick glimpse into the life of Impact Sign for the last few weeks.Read More
Impact Sign Co. is no stranger to the trade show booth, display or set up. Tradeshow displays have come a long way and with the innovations in large scale digital printing, companies can more accurately and visually represent their projects and products. Cascade Windows has been a customer of ours here at Impact Sign for a while now and trade shows are a large part of how they are able to showcase their new products, existing products and let consumers and dealers get up close and personal with their products.Read More
Impact Sign Co. is no stranger to the quiet cousin of the famous car wrap. The boat wrap was a cool project for us when we first did one a few years ago, because who really knew you could, and should wrap a boat? However, for those who do all their commuting in the water, the boat wrap completes the same purpose as the vehicle wrap. This is where they commute, entertain clients, record TV shows or ad's, it is their office.Read More
The University of Portland's Shiley School of Engineering is an urban hub of forward thinking engineering students and faculty living in a new state of the art LEED Platinum Building. However they had a blank display case that they saw as a blank canvas that needed to match the design and feel of the new building. They came to us at Impact Sign Co. to help them develop a design for this empty case to showcase the engineering department and the areas of study using a creative approach.Read More
As I was catching up on my blog posts in Outlook today I came across a couple statistics that were geared toward marketing your business online, however, can be extrapolated to your organization's signage. I thought I would share these with you and provide some of my own thoughts on how to translate this to your next signage project.
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
I was over browsing the recent blog posts on Digital Signage Today and came across this great post on right versus wrong for display locations. Yes this is geared for digital signs BUT this can be applied to really any sign you have. Enjoy the post and hope you learned something, I know we did, or at least got a good chuckle.
The new focus on digital sign systems may seem a bit intimidating at first, but once you really remember what to focus on, it can make your life easier and make you forget all about your boring static signs.
We all know that you can wrap a trailer or a car, but have you ever thought about what else you could wrap or decal up? How about your entire store? A golf cart? Your luggage! Everything that vinyl can stick to can be wrapped and decaled up letting you advertise everywhere. We took a look at some of the most interesting things out there that you could turn into a great advertising and marketing opportunity.