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Impact Sign - Beaverton, Hillsboro & Portland's Sign Company Blog

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A Picture Is Worth More Than A Thousand Words

 
Millgard Truck Graphics

As I was catching up on my blog posts in Outlook today I came across a couple statistics that were geared toward marketing your business online, however, can be extrapolated to your organization's signage.  I thought I would share these with you and provide some of my own thoughts on how to translate this to your next signage project.

1.  90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

So if you are creating a banner for your event, site sign for a new development or creating your new vehicle or fleet graphics this is pretty important for you.  Keep it simple, straight forward and visual.  Have you seen the McDonald's semi's driving around?  How can you miss the HUGE Big Mac staring at you as you drive by?  Do you even have to look at the name McDonald's to know who it is?  Of course not, and like me, I am sure you can easily remember that truck.  

Another installment of digital signage right vs. digital signage wrong - From Digital Signage Today

 
grocery store BSOD

I was over browsing the recent blog posts on Digital Signage Today and came across this great post on right versus wrong for display locations.  Yes this is geared for digital signs BUT this can be applied to really any sign you have.  Enjoy the post and hope you learned something, I know we did, or at least got a good chuckle.

"It's the screen so bad it has its own name, and you never want to see it on your computer screen or even worse on your digital signage displays: The Blue Screen of Death.

What To Focus On When Launching Your Digital Sign System

 
Digital Sign in School Hallway

The new focus on digital sign systems may seem a bit intimidating at first, but once you really remember what to focus on, it can make your life easier and make you forget all about your boring static signs.  

Content

Content is and always will be king.  With digital signs you can and should refresh your content at least once a week.  How do you do that?  This is when you can get creative!  Promote that new product you brought it, remind people about an old favorite, announce a new student activity or club, feature a new personal trainer that needs more clients, run a live news feed or showcase some of the top daily news stories.  Really the possibilties are endless.  

Let's Wrap This Up! Five Creative Ways To Use Wraps & Decals.

 
Big D Trailer Wrap

We all know that you can wrap a trailer or a car, but have you ever thought about what else you could wrap or decal up?  How about your entire store?  A golf cart?  Your luggage!  Everything that vinyl can stick to can be wrapped and decaled up letting you advertise everywhere.  We took a look at some of the most interesting things out there that you could turn into a great advertising and marketing opportunity.  

Impact Sign Has Dropbox For ShoeBox Recycling Fundraiser For Indigo Rescue

 
Indigo RescueIndigo Rescue is collecting used shoes!  Impact Sign Co. at Sunset Hwy. in the Sunset Business Park off of Helvetia Road will have a shoe donation drop box in their lobby the month of November.

For every pound of shoes collected ShoeBox Recycling will donate to Indigo Recue. It’s a great incentive to get that closet cleaned out while helping Indigo continue their hard work saving animals! Still need reason to help out; these shoes will be distributed through programs in third world countries!
  • Shoes, Boots, Sandals.
  • Women’s, Men’s, Children’s.
  • Dress or Casual.
  • In good condition and in pairs.
Indigo Rescue is a volunteer animal rescue organization that assists county animal shelters by taking animals that have run out of time or are having difficulty in the shelter environment. The organization is not a shelter itself but a network of foster homes that provide a stable environment for the animals while they are rehabilitated, allowing more time to understand the animal’s personalities and find them an appropriate home. They encourage people to make a soul connection with pets, rather than one based on appearance, and to consider whether the energy level, training needs and length of a pet’s life is something they feel they can commit to. All of the rescued animals are spayed/neutered, vaccinated, microchipped and have any medically necessary surgeries prior to being placed in adoptive homes.

For more information visit IndigoRescue.org  Downlaod the flyer here to share with your friends, family & coworkers.




Impact Sign Provides Banners for Hello Neighbor in Hillsboro Oregon

 
Hello Neighbor Banners

This month in Hillsboro, as you are driving down 10th Avenue, strolling through the Saturday Farmer’s Market or stopping by a downtown business, you may see the face of one of your neighbors in an unexpected way. Large black and white photos of local residents have popped up around the downtown Hillsboro area as part of the “Hello Neighbor” Project. These striking portraits were taken by young photographers from South Meadows Middle School who participated in this exceptional project. The middle school students worked with professional photographer and journalist Julie Keefe, learning to not only to take photographs but also how to conduct interviews to learn the unique story of each subject. The students took portraits of people that they admire in the community, interviewing them with questions such as, “What inspires you?” and “What are you most proud of?” A quote was selected from each interview to become an integral part of the portrait, adding further depth and perspective to the portraits. The tables were then turned when Keefe photographed and interviewed each of the students involved in the Project, giving us insight into the young people behind the cameras.

The portraits were transformed into weatherproof banners locally by Impact Signs. The supportive downtown businesses displaying the banners are Columbia Community Bank, Hillsboro Bike Company, Supermercados Mexico, Walgreens and the Hillsboro Police Department.

The goal of the “Hello Neighbor” Project is to present faces of the neighborhood through the eyes of its young people, and for the students to see that they have a place in their community. The portraits of “Hello Neighbor” challenge us to think about the stories behind the neighbors we pass every day. As student Juli Geddes reflected, “Just because you know someone’s name, it doesn’t mean you know their story.” So get to know a little bit more about your neighbors as you keep an eye out for the “Hello Neighbor” photo banners around town this next month.

Hello Neighbor is sponsored by the Public Art Program of the Hillsboro Arts & Culture Council in partnership with the 4-H Tech Wizards program of Oregon State University Extension. Student
participants were Jonathan Bradley, Veronica Cruz, Blythe Estes, MaKayla Fanning, Juli Geddes, Britney Norby, Kelsey Ornelas, Louis Rodriguez, Hailey Serrano and Alexis Waggoner.
To see all of the portraits created in the “Hello Neighbor” Project or to learn more about this great program, go to hillsboroarts.org.

The Hillsboro Arts & Culture Council (HACC) is a program of the City of Hillsboro’s Parks and Recreation Department. The HACC’s mission is to support the growth of arts and culture as assets for a vital, prosperous and livable community. This workshop is a part of the HACC Professional Development Workshop Series. To learn more about the HACC and its programs, go to hillsboroarts.org or follow us on Facebook at facebook.com/hillsboroarts.











Don't Make These Mistakes With Your Next Vehicle Wrap

 

New Space Dedicated to Vehicle Wraps, Graphics & Decals!

 
Impact Sign Co. Headquarters

We are super excited to announce that we, Impact Sign Co., have expanded again.  In 2010 we moved from our original space in Beaverton, off of Cornell Road, to our current space in Hillsboro, growing from 2000 square feet to about 4000 square feet.  And as of this month, we are taking over the space next to us (to the west) and growing Impact Sign Co. to over 8000 square feet.  We could not be more excited, and nervous, but mainly excited.  We can't wait to become Hillsboro, Beaverton, North Plains, well all of Portland's westside, vehicle wrap, graphic & decal "go to" company.

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