Some of the most common mistakes business owners make when investing in vehicle, truck, trailer & boat graphics.
1. Don’t think of the cost as strictly a cost. Look at itas an investment & as providing an incoming revenue stream. 3% of people who see your car in a given day will need your service or be purchasing your service that day, another 3% will be purchasing within six months. A 6% ROI for an advertising campaign is a high return on a small investment.
2. Don’t base your ideal design on catchy vehicle graphics designs you find online. Effective vehicle wrap and graphics advertising is not about cute, clever or catchy graphics it’s about connecting & communicating with your target customer.
3. Evaluate the design based on how effectively it communicates your message and its appeal to your target customer, not to yourself.
4. If you plan on having help reviewing the design, make sure that they are involved from the very beginning and are part of the discussion of how to best to communicate with your target customer. This will allow the other person to provide feedback based on your objectives.
5. Don’t just focus your message at the 6% of prospects that need your services now or in the immediate future. Your future revenue stream could be coming from the 94% you may be ignoring. Communicate something of value on your vehicle that viewers can retrieve by going to your website. Start that relationship now with that other 94% so in the future they come to you, not your competition.
Remind me again what the benefits are for vehicle wraps & graphics?
Well ok if you twist our arm.
- 98% of in-car audiences indicated they noticed truck-side ads.
- 29% say outdoor advertising caused them to visit a retail store within a week.
- 30% of mobile outdoor viewers base buying decisions on ads they see.
- 96% of Americans travel in a vehicle each as either a driver or a passenger in the past week.
- Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
- Americans report spending an average of 15 hours per week in-car.
- Every traffic jam becomes a terrific marketing opportunity.
- Unlike home mailers - your advertisements are not compared side-by-side to your competitors.
- Unlike radio and TV, audiences can't change the channel.